ENTERPRISE/J. WALTER THOMPSON AGENCY TO OPEN IN MONTREAL
By Adnews Staff
J. Walter Thompson and Enterprise Creative Selling will open a new advertising agency in Montreal in September named Enterprise/J Walter Thompson. Both Toronto-based agencies are wholly-owned subsidiaries of J. Walter Thompson Co. of New York. The Montreal agency will provide French-language strategic and creative services to national clients of both JWT and Enterprise. The firm will be led by general manager Andre Lachance. Most recently Lachance was vice-president and director of client services at Publicite Martin. Etienne Cote has been appointed creative director, while Francois Larocque has been appointed senior art director. The agency was created as a result of the expiration on May 31 of a non-ownership arrangement between J. Walter Thompson and Groupaction Marketing of Montreal. Under the terms of that arrangement Groupaction provided French-language services to J. Walter Thompson's national clients.