HUDSON'S BAY INTRODUCES GIFT CARDS
By Adnews Staff
Toronto-based Hudson's Bay Co. is replacing its paper gift certificates with a new gift card. The cards, which can be purchased at hbc.com or at the Bay, Zellers or Home Outfitters stores, can be loaded with any amount between $5 and $1500. Card holders can re-load the cards at any time and check their balances at any point of sale terminal or by calling a 1-800 number. Hudson's Bay will begin a number of promotions over the next few weeks to support the introduction of the cards, timed to coincide with students leaving home to attend university or college. A print component in Canadian community newspapers is being handled by Harbinger of Toronto. National radio promotion is being handled in-house.
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