GREYHOUND CANADA ASSIGNS MORE WORK TO PARALLEL
By Adnews Staff
Calgary-based Greyhound Canada has awarded its media planning and buying work to Parallel Strategies. The Calgary-based agency has handled advertising and public relations for the bus line for the past year. The media business was most recently handled by Carat Canada. Parallel and Carat were both invited to participate in a review for the media account, according to Cheryl Heilman, director of national marketing for Greyhound Canada.
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