OBUS FORME SENDS ACCOUNT TO FRESH ADVERTISING
By Adnews Staff
Toronto-based Obus Forme Ltd. has hired Fresh Advertising of Toronto as its agency of record. Obus Forme is a manufacturer of bodycare products. It selected Fresh over an undisclosed number of agencies after most recently handling advertising in-house. The agency will be responsible for a new consumer advertising campaign for Obus Forme that will promote the company's lowback backrest support. The campaign will begin later this month with radio commercials and transit shelter advertising in the Greater Toronto Area. The campaign's aim is to communicate product benefits and increase awareness of the Obus Forme brand. It will run until mid-December. This campaign will be supported with promotion and advertising for Obus Forme on the Professional Health Services Network, a collection of monitors in medical waiting rooms. Advertising for Obus Forme's lowback backrest support will be accompanied by health facts about back care. Public relations for Obus Forme are handled by The Idea Workshop Ltd. of Toronto.