ADIDAS PROMOTES BASKETBALL SHOES
By Adnews Staff
Adidas has begun a mobile billboard campaign in Toronto to promote two new basketball shoes. The creative includes a basketball backboard and hoop attached to the rear of the billboard vehicle. The sides show a game of street basketball being played with a hoop mounted on a similar truck, along with product shots of the shoes and the headline, "all day all night." The campaign will run until Aug. 24. Promotional workers will accompany the vehicle to hold contests, stage basketball games and distribute prizes. The campaign was executed by Carat Canada. It is running on the vehicles of Motomedia Advertising.
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