CADBURY TREBOR INTRODUCES MR. BIG DOUBLE DUNK BARS
By Adnews Staff
Cadbury Trebor Allan has created a special edition candy bar as part of the Mr. Big Vince Carter collector series. The Mr. Big Double Dunk bar contains extra chocolate flavour at its centre. The bar is packaged in a brown wrapper which displays Carter's signature and the URL of the vincecarter15.com Web site. Specially created countertop display boxes shaped like basketball lockers are promoting the bars. Images of sports clothing, towels and basketball shoes surround the bars. The wrappers and display boxes were created by FutureBrand Canada of Toronto. In 2000 Toronto Raptor Vince Carter struck an endorsement agreement with Cadbury Trebor Allan. The next year the Mr. Big Vince Carter Collection Series was introduced.
« Back Next »
Comments
blog comments powered by Disqus