GREY WORLDWIDE NORTHWEST BREAKS SUMMER CAMPAIGN FOR PNE
By Adnews Staff
Grey Worldwide Northwest of Vancouver has created a new summer campaign for this year's fair at the Pacific National Exhibition. The annual PNE fair runs from Aug. 17 to Sept. 2. The supporting advertising campaign, called "The PNE to Me," includes print, radio, television, outdoor and transit advertising. Print executions broke this month. They display the names and ages of individuals who relate a story or memory of the exhibition. Radio and television advertising will begin next month. The creative will take the form of people on the street describing what the PNE means to them. The campaign will also promote a number of the PNE's attractions, its new events and entertainment offerings such as the Zydeco Jam, a Mardi Gras-style parade.