TORONTO BLUE JAYS GIVE ACCOUNT TO MACLAREN MCCANN
By Adnews Staff
The Toronto Blue Jays baseball club has moved its advertising account to MacLaren McCann. Paul Allamby, senior vice-president of sales and marketing for the Jays, said the club's existing three-year contract with Echo Advertising + Marketing had expired and a decision was made to move the account. MacLaren McCann currently works for the operating companies of Rogers Communications, which owns the Toronto Blue Jays. MacLaren McCann will handle creative advertising, media planning and media buying for the baseball team and for the Toronto Phantoms arena football team. The Phantoms are also owned by Rogers.
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