PALM AND PEPSI OFFER REBATE
By Adnews Staff
Palm Canada and Pepsi-Cola have begun a back-to-school rebate promotion featuring Frankie Muniz and Jane Kaczmarek of the television series "Malcolm in the Middle." From July 25 to Sept. 9, purchasers of Palm's m125 handheld will receive a mail-in rebate of $30.00. Co-branded marketing materials including tear pads and shelf talkers are supporting the promotion. The materials, which show Muniz and Kaczmarek, have been placed in Canadian Palm reseller outlets including Office Depot, Grand & Toy and Future Shop. The rebate is also being promoted on Pepsi displays in grocery stores and on flyers inserted in 37 million cases of Pepsi, Diet Pepsi, 7UP and Mountain Dew. The marketing materials were created by Davie-Brown Entertainment of Los Angeles, CA. Public relations for Palm Canada are handled by Environics Communications of Toronto.