UNIVERSITY OF TORONTO HIRES METRICK SYSTEM
By Adnews Staff
University of Toronto has hired The Metrick System of Toronto to promote its free movie night. The Aug. 8 event at the University's Back campus will show the work of famous graduates, including Norman Jewison's "The Hurricane" and David Cronenberg's "The Fly." Print ads in Now, The Toronto Star and The Gleaner and radio ads on CFTR, CHFI, EZ Rock and CJRT are promoting the event. An unknown number of additional agencies also answered the school's request for proposals.
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