CRITICAL MASS TO REDESIGN PEPBOYS.COM
By Adnews Staff
Calgary-based interactive agency Critical Mass has been hired to redesign the pepboys.com Web site. Pep Boys is an automotive aftermarket chain with 629 stores and approximately 6,500 service bays in the U.S. and Puerto Rico. Philadelphia, PA-based Pep Boys hired Critical Mass based on a referral. The redesign is intended to align the site with Pep Boys' new advertising. The new site will also focus on its different types of visitors, such as "do it yourselfers" or those who prefer to have their cars serviced by Pep Boys. The site will debut later this year.
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