BLACKTOP MARKETING INTRODUCES SHOWCASE ADVERTISING TRUCK
By Adnews Staff
Toronto-based Blacktop Marketing has introduced a vehicle called the Glass Showcase truck which is inteded to offer advertisers a new way to reach consumers. The vehicle is a mobile promotional window display that includes large signage areas and nighttime illumination. The display area provides advertisers with space to place props such as mannequins. The trucks are built by P R Media of Montreal. Advertising sales are being handled by Blacktop.
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