SWISS CHALET PROMOTES FAMILY PAK
By Adnews Staff
For a limited time this summer Swiss Chalet will offer a Double Delight Family Pak for take-out or delivery at its 180 Canadian restaurants. The package consists of a rotisserie chicken, four rolls, sauce, a choice of four single side orders and a half litre of Haagen-Dazs vanilla ice cream. In its restaurants, Swiss Chalet will offer a Double Delight Special quarter chicken meal, which comes with a Haagen-Dazs ice cream bar. The promotion will run from July 15 to Sept. 8. It will be promoted with national television advertising and in-restaurant materials including menu inserts, posters, door clings, menu board strips, flyers and on-hold messages. Advertising for Swiss Chalet is done by Ambrose Carr Linton Carroll with media buying by HYPN. Public relations are handled by Strategic Objectives. All of these firms are based in Toronto.