EFFEM ASSIGNS SKITTLES ACCOUNT TO BBDO
By Adnews Staff
Effem Inc. of Bolton, ON has awarded its Skittles account to BBDO Toronto. The assignment includes all strategic and creative agency of record activities for the candy brand. BBDO currently works on a number of Effem confectionery brands including Mars, M&Ms and Snickers. Effem recently hired of TBWA\Chiat\Day, also of Toronto, to handle its Whiskas pet care brand and Uncle Ben's meal products.
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