MOLSON PROMOTES MILLER GENUINE DRAFT IN QUEBEC
By Adnews Staff
Montreal-based Molson will introduce Miller Genuine Draft in Quebec this week. The lager is distributed in six-packs of clear bottles. The product will be promoted with a poster campaign created by Martel and Co. of Montreal. The three posters display black and white photographs and the initials "MGD." One execution shows a picture of couple in an embrace and the headline "MGD For Two." The second poster shows a number of young adults and the headline "MGD in Groups." The third ad shows a picture of a woman and the copy, "Do you want MGD?" The advertising, which will run for eight weeks, will be accompanied by a summer sampling campaign in grocery stores, bars and restaurants.
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