TBWA WINS EFFEM BRAND WORK
By Adnews Staff
TBWA\Chiat\Day Toronto has been hired to handle Effem Inc.'s Whiskas and Uncle Ben's brands. Whiskas is one of Bolton, ON-based Effem's pet care lines. Uncle Ben's is one of the company's main meal products. TBWA received the business without a review. The agency will assume creative and media responsibilities on July 15. Previously both brands were handled by Bensimon Byrne D'Arcy of Toronto.
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