QUAKER PUTS CHOCOLATE IN RICE CAKES
By Adnews Staff
Quaker Oats Co. of Chicago is launching a radio and TV campaign later this month for Quaker Chocolate Crunch Rice Cakes. This flavor hasn't been added to the rice cake line in Canada yet and Quaker doesn't know when or if it will be, spokesperson Linda Smith told Adnews this week. The tagline for the 30-second TV spot is "Hey, way to snack." The TV and radio commercials will be supported by print advertising and in-store displays beginning in March. The campaign was created by Berry-Brown Advertising of Dallas, Texas.
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