PIZZA HUT PARTNERS WITH TEAM PLAYER'S
By Adnews Staff
Pizza Hut Canada has signed a two-year sponsorship deal with Team Player's, the Canadian team in the CART Championship. The sponsorship will promote the pizza chain's 310-10-10 delivery phone number, which will be displayed on the racecars of Team Player's drivers Alex Tagliani and Patrick Carpentier. The sponsorship also includes in-car cameras that will provide television coverage at the Toronto, Vancouver and Montreal Indy races this summer. Pizza Hut will also use Tagliani and Carpentier's names and images in its merchandising and advertising as well as on its in-store materials. In Canada there are 537 Pizza Hut locations. Advertising for the chain is done by BBDO of Toronto.
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