ING HIRES SPENCER FRANCEY PETERS
By Adnews Staff
Financial services provider ING has hired Spencer Francey Peters of Toronto to develop a branding program for the company in Canada. The agency won the assignment in a competitive bidding process. Spencer Francey Peters will adapt global branding standards created by ING's head office in Holland and develop new materials for the Canadian program which will provide identity guidelines for all of ING's Canadian operations. A version of the program will also be created for the French-language market. "Our goal on this project is to ensure that ING maintains the overall integrity of the global brand standards while serving the unique needs of the Canadian marketplace," said Peter Francey, president of the agency.
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