ONE DEVELOPS NEW RADIO CAMPAIGN FOR BLACK'S
By Adnews Staff
The Toronto-based agency one, formerly Ranscombe & Co., has developed a new radio advertising campaign for Black's Photography. The four 30-second commercials promote Black's VividPrints photofinishing process. The campaign broke today in Toronto, Ottawa, London and Calgary. It will run through the summer. The creative involves a heroic dog that saves people from bad photofinishing. The tagline is "Black's is photography." The ads also promote a "double dog dare" offer by which Black's will reprint a customer's photographs for free to demonstrate the benefits of the VividPrints process. The double dog dare theme is also used on in-store materials at the approximately 160 Black's locations in Canada. The in-store materials and double dog dare creative were developed by PUSH Design of Toronto.