PALM PUBLICITE PRODUCES CAMPAIGN FOR TOURISME QUEBEC
By Adnews Staff
Palm Publicité Marketing has created a summer Internet advertising campaign for Tourisme Québec. The campaign began last month. Its goals are to convince Internet users to plan summer vacations in Quebec and to promote <http://www.bonjourquebec.com> as the best Web site for planning vacations and making reservations in Quebec. A series of banners, interstitial ads and islands are running on Web sites including voyagez.com, branchezvous.com and guideulysse.com as well as in the travel sections of canoe.qc.ca and globetrotter.net. The creative addresses tourism related topics such as accommodations, food, camping, golf, hiking, festivals, biking and holiday packages. The design of the ads is based on Quebec road signs. The campaign will run until August.