BOSTON MARKET BEGINS WORK ON FIRST CANADIAN LOCATION
By Adnews Staff
Toronto-based Boston Market Canada has begun construction of the chain's first Canadian location. In the U.S. the chain operates approximately 650 locations. The first Canadian restaurant, located in Mississauga, will open in mid-September. Two additional locations will open in the Greater Toronto Area later this year. Toronto-based McDonald's Restaurants of Canada and Golden, CO-based Boston Market Corp. announced plans to bring the casual restaurant chain to Canada last fall. Both companies are wholly owned subsidiaries of U.S.-based McDonald's Corp. Boston Market restaurants offer quick meals, side dishes and desserts. The locations provide eat-in, take out and catering services. "Boston Market recognizes that Canadians are increasingly time-starved and looking for ways to make their lives easier without sacrificing quality," said Bob Hissink, vice-president and general manager of Boston Market Canada. "Boston Market provides its customers with foods like the meals you would prepare at home if you had the time." Advertising for the chain in Canada is being handled by Bos Toronto. Public relations are being handled by Weber Shandwick Worldwide.