CANADA POST BEGINS STAMP CONTEST
By Adnews Staff
Ottawa-based Canada Post Corp. has begun a contest tied to the introduction of ten new postage stamps depicting Canadian vacation destinations. Called "From: You....To: Yours," the contest began on June 3 and will run until July 31. Customers can enter online at <http://www.canadapost.ca/from_to>, at Canada Post retail outlets or by mailing in a ballot included with a direct mail piece recently sent to Canadian households. The grand prize is a trip for four to one of the ten destinations shown on the new stamps. Canada Post and partner Hallmark will also give away 200 secondary prizes. The contest is being promoted with a 30-second radio ad and in-store materials at Canada Post's 7,000 outlets. The advertising, created by BCP of Montreal, is being accompanied by public relations activities from Strategic Objectives of Toronto. The destinations pictured on the stamps include Stanley Park in British Columbia, Peggy's Cove in Nova Scotia, Kings Landing in New Brunswick, The Historic Old Port of Montreal in Quebec, Agawa Canyon in Ontario, the Icefields Parkway in Alberta, the Yukon Quest in the Yukon, the Saguenay Fjord in Quebec, the Northern Lights in the Northwest Territories and Head-Smashed-In Buffalo Jump in Alberta.