OBUS FORME, NASCAR RELEASE CO-BRANDED DRIVER'S SEATS
By Adnews Staff
Obus Forme Ltd. and The National Association for Stock Car Auto Racing have signed a new licensing agreement under which Obus Forme will market a series of co-branded Obus Forme Driver's Seats. The Toronto-based company manufacturers products such as backrest supports, therapeutic pillows, mattress pads and foot spas. The new seats will come in standard and deluxe versions, the latter to include massage and heat options. Each seat will display the NASCAR logo and the signature and racing number of one of four champion drivers: Rusty Wallace, Mark Martin, Bobby Labonte and Tony Stewart. Obus Forme's Driver's Seats will be sold in Canada at PharmaSave, Shoppers Drug Mart, Grand & Toy, Zellers and Wal-Mart stores. Public relations for Obus Forme are handled by The Idea Workshop of Toronto.