ONLINETEL PROMOTES LONG DISTANCE DISCOUNT
By Adnews Staff
Onlinetel of Kitchener, ON has launched a service called 10-10-580 which will offer Bell Canada customers 15-minute telephone calls to certain cities in Ontario for $0.25. Calls in Canada will cost $0.50 and calls to the U.S. will cost $1.00. A marketing campaign to promote the service will include billboard, radio and print advertising. The creative will feature a monkey called Alexander who will demonstrate how to "get out of the long-distance jungle." Additonal support will include cross promotions and event sponsorships.
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