PERNOD RICARD ASSIGNS WILDBERRY COOLER ADVERTISING TO JIB MEDIA
By Adnews Staff
Montreal-based Pernod Ricard Canada has hired jib media of Toronto to handle the advertising and marketing of its Wildberry Cooler. Jib received the account through a referral. The agency's first work for the client appeared last week as a series of wall murals in Ontario. The creative describes the product as "the original" mixed vodka beverage. Billboards will follow on June 3. The advertising will run through June and July. Jib has also created on-premise materials to support a sampling program that will run in some Ontario bars and restaurants in June.
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