HAVAS DROPS ADVERTISING FROM NAME
By Adnews Staff
Havas Advertising has changed its name to "Havas." According to the Paris-based communications group, the decision to drop the word "advertising" from its name reflects the company's ambition to be present across different communication disciplines. The Havas Group operates three networks: Euro RSCG Worldwide, Arnold Worldwide Partners and MPG Media Planning Group. The first two offer integrated communications services and are based in the U.S. The third offers media services and is based in Spain. Havas also operates various specialized businesses in the areas of human resources communications, corporate public relations and marketing support. The name change, approved at the company's annual shareholders meeting yesterday, is effective immediately.