CERIDIAN CANADA BREAKS QUEBEC CAMPAIGN
By Adnews Staff
Winnipeg-based payroll and human resource management firm Ceridian Canada has begun a new advertising campaign in Quebec. The campaign, created by LXB Communication-Marketing of Montreal, is the Quebec portion of the company's ongoing branding effort. Ceridian broke a national branding campaign created by Ottawa-based Hewson, Bridge and Smith in English Canada earlier this year. The Quebec campaign is based on testimonials from three of Ceridian's customers in that province: Les Restaurants P&P, Quincaillerie Richelieu and Germain Larivière. A series of print ads in will run in business magazines over the next few months, accompanied by flyers, a corporate information kit and two direct mail peices aimed at small and large corporations. The tagline is "Paie et tranquillité".