VICHY RELEASES LINE OF MEN'S SKINCARE PRODUCTS
By Adnews Staff
Montreal-based Vichy Laboratoires has introduced a new line of skincare products for men called Vichy Homme. The line of daily use products includes moisturizers, balms and shaving foams that contain vitamins and minerals such as magnesium, vitamin C, vitamin B5, zinc and copper. The Vichy Homme products were distributed earlier this month to Shoppers Drug Mart and London Drug stores. Officials at Vichy could not be reached to comment on advertising plans for the new line. Public relations for the launch of Vichy Homme are being handled by Ashworth Associates of Toronto.
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