METRO PROMOTES TREEBU
By Adnews Staff
Montreal-based Metro Inc. has introduced a new beer at its Metro, Super C and Marché Richelieu stores in Quebec. Called Treebu, the brand comes in dry, regular and light varieties in six-packs and 12- and 24-bottle cases. Aimed at young adults, the new beer is being promoted in flyers, with in-store materials and with promotional items. In a contest at the <http://www.metro.ca> Web site visitors can enter to win a "Treebu party" with music, entertainment, buffet and beer, or Treebu prizes such as camping chairs, portable radios, individual beer coolers and T-shirts. The advertising, created by Tequila Communication & Marketing of Montreal, will be supported with 20 Treebu trailers that will travel Quebec during the summer.
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