ALIANT TELECOM MOBILITY BEGINS SUMMER PROMOTION
By Adnews Staff
Cellular telephone service provider Aliant Telecom Mobility has begun a multimedia advertising campaign to promote a summer offer of 150 minutes during weekdays and unlimited calls during evenings and weekends. Two 30-second radio spots, a 30-second television commercial and newspaper advertising broke on May 6. The ads encourage consumers to "Go out and have fun." A six-city mobile billboard campaign with Motomedia Advertising of Woodbridge, ON began on May 14. Outdoor transit advertising will begin later this month. The print creative consists of two executions. In the first a cell phone is pictured tucked into the sock of a basketball player. In the second a cell phone is shown clipped to the frame of a mountain bike. The television ad depicts two men who stage an accident in a park to meet women. The mobile billboard campaign will run until June. 10. The television, radio and print advertising concludes at the end of June. The transit advertising ends at the end of July. The campaign was created by Cossette Atlantic of Halifax. Media buying was handled by CCL of Halifax.