ROGERS FORMS SALES AND MARKETING UNIT
By Adnews Staff
Rogers Television has created an in-house sales and marketing unit to sell national English commercial inventory for its CFMT-TV and CFMT "too" stations. Heading the staff as national sales manager is Don Lang. Previously Lang was at CanWest Media Sales. Joining Lang are senior account executive Michael Cansick and account executives Kimberley Ellis and Rhoda ZaFiridas. Cansick also was previously at CanWest Media Sales. Ellis was most recently at Corus Entertainment. ZaFiridas was previously at Optimum Media Directions.
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