BELL GLOBEMEDIA INTERACTIVE PARTNERS WITH FREE IMPRESSIONS
By Adnews Staff
Bell Globemedia Interactive has partnered with Free Impressions, a Toronto-based firm that designs media campaign for non-profit organizations. Bell Globemedia Interactive will offer an inventory of online advertising from its properties, including Sympatico.ca, TSN.ca, CTV.ca and Globeandmail.com, to charities and non-profit groups at a discounted rate through Free Impressions. The first organization to aquire ad space through this partnership is the Canadian Cancer Society. An online campaign for the society's Relay for Life event will run until June 17 on Sympatico.ca, Globeandmail.com and a number of Free Impressions' media partners. Design services as well as advertising inventory for the campaign were provided pro-bono by Free Impressions.