SLEEMAN INTRODUCES NEW PACKAGING
By Adnews Staff
Sleeman Breweries Ltd. of Guelph, ON has introduced new packaging for its Sleeman Cream Ale: a 330 ml can and a 5L keg. The can is barrel-shaped in design, like the keg. Both are silver in colour and display the Sleeman Cream Ale logo. Previously the beer has only been distributed in clear glass bottles. Outdoor advertising from Toronto-based Zig will begin this week to promote the cans. The first execution reads "After 168 years we gave up on a clear can." Public relations for Sleeman are handled by Cohn & Wolfe.
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