METRICK SYSTEM CREATES CAMPAIGN FOR BOCHNER EYE INSTITUTE
By Adnews Staff
The Metrick System of Toronto has created a radio and print advertising campaign for The Bochner Eye Institute. The Toronto-based institute offers laser eye surgery at three locations in the city. Two 30-second radio spots convey a "Get to Know Your Laser Eye Surgeon" message. They began running on CFTR, CJEZ and CHUM on April 29. Four print ads in The Globe and Mail will follow on May 18. The campaign asks consumers considering laser eye surgery to educate themselves about the procedure. The advertising, which will run through May and June, also promotes the credentials of the institute's personnel.
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