BOSTON PIZZA BEGINS NATIONAL CAMPAIGN
By Adnews Staff
Boston Pizza of Richmond, B.C. began a national advertising campaign yesterday featuring Canadian comedian and actor Howie Mandel. It was created by Lanyon Phillips Communications of Vancouver and includes 30-second radio and television spots. The creative shows Mandel mingling with Boston Pizza customers. The tagline is "you're always among friends at Boston Pizza." The chain consists of approximately 160 locations in Canada and the U.S. Public relations for the chain are handled by The Barkley Group of Vancouver.
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