OVERCAT GAINS THREE ACCOUNTS
By Adnews Staff
Public relations and event planning agency OverCat Communications of Toronto has added clients to its roster. Winners Merchants Inc. of Mississauga has appointed OverCat the agency of record for its Winners and HomeSense chains. OverCat has previously worked for the retailer on a project basis and received the account without a review. Montreal-based fragrance and cosmetic company Coty Canada has hired OverCat to create communication campaigns for all of its brands including Rimmel, Healing, Garden, Calgon and Adidas. OverCat received the business through a referral. Wayne Clark, an eveningwear fashion designer, has hired OverCat to promote his fashion collections. In addition to these account wins, three other clients have assigned new work to the agency. OverCat is working on the opening of U.S.-based Auntie Anne's Pretzels' first Canadian store in Toronto this month. Toronto-based Lancaster Group has assigned the agency the launch campaign for its new Jennifer Lopez fragrance and for the Esprit's Scent and Senses fragrance collection. Also, OverCat recently handled a communications campaign for the expansion of the Toronto store of home fashion retailer Elte.