LOOK GOOD FEEL BETTER PROMOTES 10TH ANNIVERSARY
By Adnews Staff
BenchMark Porter Novelli is handling the promotion of Look Good Feel Better's 10th Anniversary. The agency had worked on the program on a project basis for several years and received the anniversary assignment based on that work. Look Good Feel Better offers beauty techniques to women experiencing the side effects of cancer treatment such as hair loss and skin discolouration. BenchMark is responsible for building awareness of the program. A cross-country anniversary tour began in Toronto last month. A trailer called the Workshop on Wheels will visit 20 cities over the next six months, offering workshops and live demonstrations.
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