FORESTERS UNVEILS NEW NAME AND LOGO
By Adnews Staff
The Independent Order of Foresters has unveiled its new name and logo on the company's headquarters in Toronto. The company has shortened its corporate name to Foresters, created a new logo and introduced the tagline, "Investing. Sharing. Inspiring." The firm used Enterprise IG of New York for the work. According to Forester's, the new name respects the origins of the organization while leveraging existing consumer awareness. The tagline is intended to convey the three core values of the company. Yield Integrated Communications and Advertising of Toronto is working on the redesign of Forester's marketing materials and other company documents. The financial services organization offers insurance and investment products in Canada, the U.S. and Great Britain.