SUPERPAGES READIES MONTREAL DIRECTORY
By Adnews Staff
SuperPages Canada will begin distributing a telephone directory in Montreal later this year. The directory will contain 82 pages of street and underground maps, restaurant and shopping guides, a postal code reference guide and telephone listings for the Montreal area. Approzimately one million books will be distributed to residents beginning in December. Print ads in Montreal newspapers and billboards in the city are are aimed at businesses that may be interested in advertising in the directory. The creative shows a picture of the directory with the headline "Super Response." The tagline line is "One book, One island, All You Need." SuperPages introduced a Toronto directory late last year. Superpages directories are produced for eastern Quebec, British Columbia and Alberta. Advertising for SuperPages is done by Palmer Jarvis DDB of Vancouver. Public relations are handled by BenchMark Porter Novelli.