WINNERS CONSOLIDATES BROADCAST ADVERTISING
By Adnews Staff
Winners Merchants Inc. of Mississauga has consolidated the broadcast advertising for its Winners chain with that of its T. J. Maxx chain, based in Framingham, MA. Winners' broadcast advertising will now be handled by T.J. Maxx's agency of record, Mullen of Winston-Salem, NC. Previously Winners used Bensimon Byrne D'Arcy of Toronto. Not affected by the consolidation is Winners' relationship with Harrison, Young, Pesonen & Newell, also of Toronto, which handles the media portion of the account. No decision has been announced concerning Winners' print advertising or advertising for Winners Merchants' HomeSense chain. Winners Merchants and T.J. Maxx are owned by The TJX Companies, Inc.
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