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BCP CREATES SECOND HAND SMOKE SPOT FOR HEALTH CANADA

BCP of Montreal has created a new 30-second spot for Health Canada. Called "Target", it is intended to increase awareness of the dangers of second hand cigarette smoke. It shows the smoke from a mother's cigarette transforming into a target that threatens her children. The tagline is, "Tobacco. We can live without it." English and French versions of the commercial will be followed by a second ad which will also focus on the dangers of second hand smoke.

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