SKYAD MEDIA TO REPRESENT AIR TRANSAT
By Adnews Staff
Toronto-based skyAD Media Inc. has signed a multi-year agreement with Montreal-based Air Transat to handle the sale of all in-flight advertising on the airline's fleet of 17 aircraft. Advertising will include seatbacks, seatback pockets and in-flight media including video screen advertising and the airline's in-flight magazine AIR. The first ads are expected to appear on Air Transat's 4,000 seatback spaces next month. According to SkyAD Media, it is currently negotiating similar agreements for the sale of seatback advertising with other airlines.
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