DEVRY UNIVERSITY APPOINTS DRAFTWORLDWIDE
By Adnews Staff
DeVry University, based in Oakbrook Terrace IL, has made DraftWorldwide its new marketing firm. Chicago-based DraftWorldwide won the business at the end of a three-month agency review. Ogilvy & Mather and Cramer-Krasselt were the other finalists. The incumbent was Brown Marketing Communications of Chicago. The review was undertaken after the merger of DeVry Institutes and Keller Graduate School of Management, the graduate and undergraduate divisions of DeVry Inc. DeVry's upcoming $35 million to $40 million branding and marketing program will include direct response television and print advertising, direct mail and direct marketing on the Internet in the U.S. and Canada. The account will be handled by DraftWorldwide's Chicago office with support from its New York and Canadian locations. DeVry has undergraduate campuses and adult learning centres in 17 states and two provinces.