CAMPAIGN HOUSE GAINS THREE ACCOUNTS
By Adnews Staff
Toronto-based Campaign House has picked up three new pieces of business: the Canadian Professional Sales Association, Canadore College and FisherGauge. The Toronto-based CPSA has hired Campaign House to improve awareness of the sales association in Canada. The organization met with the agency and subsequently assigned it the account after receiving a direct mail piece promoting the agency, said Sharon Armstrong, director of sales and marketing for the CPSA. Previously the organization used Toronto-based design shop Waplington Forty McGall. Canadore College in North Bay, ON has hired Campaign House to raise awareness of the school. The agency received the business after making a pitch and will have full planning, creative, media and promotion responsibilities. FisherGauge, based in Peterborough, ON has appointed Campaign House its agency of record. The company manufacturers small die cast components and injected metal assembly systems through its two divisions, Fishertech and Fishercast. Campaign House will create an integrated campaign for FisherGauge in North America, the United Kingdom, Germany and France. The agency won the business in a competitive pitch. Previously FisherGauge used three separate agencies in Canada, the U.S. and United Kingdom. Campaign House is now part of the communications group Cordiant Communications plc due to its acquisition by Bates Worldwide in July 2001.