RICKSHAW COMPANY HIRES GRASSROOTS
By Adnews Staff
Toronto-based Grassroots Advertising Inc. has been hired by Orient Express Rickshaws of Ottawa to sell advertising space on its fleet of rickshaws in Toronto and Ottawa. The agreement was signed last month. Previously Orient Express handled its ad sales itself. "This year we decided to bring in professionals," said company president Howard Gossack. "Grassroots presented a professional plan which created a feeling of confidence in their ability and made the choice an easy one." Outdoor advertising firm Grassroots specializes in bill-posting services in various Canadian and U.S. markets. Orient Express' rickshaws travel the streets of Toronto and Ottawa from May to September each year, especially around high-traffic areas and major outdoor summer events such as music festivals. The company hopes Grassroots will be able to increase its base of corporate sponsorships.