QNX HIRES MCMILLAN
By Adnews Staff
QNX Software Systems Ltd. of Ottawa has appointed McMillan, also of Ottawa, its agency of record. QNX produces real-time operating system technology, principally for the embedded systems market. McMillan will handle print and digital marketing for the company, creating branding and lead-generation campaigns. "We chose McMillan over seven other agencies because we were impressed with their ability to get results, their professionalism, their convergence marketing approach, their challenging questions and their obvious interest in and enthusiasm for our ambitious marketing objectives," said QNX director of communications Darrin Shewchuck. The agency is currently at work on a project for its new client, but details were unavailable at press time. McMillan's client roster includes PeopleSoft, Adaptec, Cognos, Charles Schwab and Microsoft. The firm also has offices in Vancouver and San Francisco.