SYMPATICO BEGINS WEBCAM PROMOTION
By Adnews Staff
Toronto-based Internet service provider Bell Sympatico is promoting its high speed Internet service with a webcam giveaway. From April 15 to May 31, new subscribers to the service in Ontario will receive a Logitech webcam, a device which is best used over a fast Internet connection. In Quebec new subscribers will receive a miniature telephone. The promotion will be backed by a 30-second television ad, radio, online and elevator advertising. Print ads will run in Metro Today, The Toronto Star, The Windsor Star, the Ottawa Citizen, The Kingston Whig-Standard and the Hamilton Spectator, as well as technology publications including Toronto Computes and The Computer Paper. Some advertising will be done in Quebec, but details were not available at press time. The advertising was created by Sympatico's agency of record, Cossette Communication-Marketing.