BAUER NIKE HOCKEY RELEASES NEW TELEVISION AD
By Adnews Staff
Bauer Nike Hockey has teamed up with the National Hockey League and the Los Angeles rock band Earshot to create a 30-second television commercial called "The Power of Bauer." The spot was created jointly by Bauer and the NHL. It incorporates Bauer's new brand look, which was created by Jagger DiPaola Kemp of Burlington, VT. The ad is running in Canada on CBC and TSN as well as the U.S. It broke last week, Bauer's first television advertising in two years. The ad will run throughout the NHL playoffs. In it, hockey players Eric Lindros, Curtis Joseph, Nikolai Khabibulin, Chris Pronger and Michael Peca make saves and score goals to Earshot's song "Get Away." The five players also appear on Bauer's re-designed web site at <http://www.bauer.com>, which was built by Bauer's interactive agency Nine Dots of Toronto. It contains information on the players and the products they use. In the U.S. Bauer is based Greenland, NH. The company's Canadian headquarters are in Mississauga.