CHILDREN'S WISH FOUNDATION AWARDS BUSINESS TO TBWACHIATDAY
By Adnews Staff
TBWAChiatDay of Toronto has been hired by The Children's Wish Foundation of Canada. The foundation is a non-profit organization based in Ajax, ON that seeks to fulfill the wishes of children afflicted with high-risk, life-threatening illnesses. TBWA was one of three agencies that pitched for the business. The foundation had been without an agency for the past four years, said spokesperson Marilyn Marshall. Prior to that it had used Leo Burnett. One of TBWA's first projects for the foundation will be a national campaign to begin by September. Services the agency will provide will include creative development, media planning and buying, relationship marketing, account planning and account management.
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